What the hell is it about cupcakes? I always liked them, but still I wondered how it was that Not Martha became so cupcake-centric. Then there came Cupcakes Take the Cake, the cupcakean mecca of a group blog in which Rachel, official Lusty Lady of The Village Voice (nudity alert) and acquaintance-of-ex-boyfriend-of-Dena, participates. Gothamist admits to obsession as well, the New York Times has analyzed it, and now even California (gasp!) is apparently catching the fevah.

And then I drank the Kool-Aid made a batch of Swiss Meringue Buttercream from The Food Palate (via Not Martha). Mind you, I have not made the cupcakes yet, just a lovely bowl of fluffy, pastel-hued frosting. But it was so goddamned fun that now I myself am crusing the web for cupcake ephemera. Cupcake photos can be added to the list of object porn: yarn porn, real estate porn (found only in Woody Allen films), and now, cupcake porn.

God help me, I may be becoming one of the cupcake people.

Posted by jess at August 25, 2005 9:40 PM

Thank you for the wonderful cupcake porn. I have to make many cupcakes over the next two weeks and your links are very inspiring.

Posted by: Alyx at August 25, 2005 10:54 PM

Hi there - yes, the cupcake phenomena can become a little crazy. This eyar I've made about 8 batches of cupcakes and now I think I need a breather!

Thanks for linking to The Food Palate.

Posted by: saffron at August 26, 2005 2:15 AM

I run like crazy when I see a blog with cupcake pictures. Fearful that I'll fall prey to the hype. Let's be honest, you hit it on the head -- cupcakes are less about the "cake" and all about the frosting. I like that you made a bowl of frosting for comsumption! Good for you.

Posted by: Gina at August 26, 2005 9:16 AM

Have you tried the cupcakes at Buttercup Bake Shop on 2nd Ave near 52nd? I try to avoid going by there (which is hard, since I can walk there from work), but they are soooo good. Especially the red velvet ones.

Of course, making your own cupcakes is even more fun!

Posted by: Sneaksleep at August 26, 2005 9:27 AM

:-) Thanks, Gina! But, fortunately (or unfortunately, depending on your POV), the cupcakes will follow on Monday... I just made the frosting in advance.

Sneaksleep - I haven't been to Buttercup, but I heard it's owned by one of the Magnolia people. Are the cupcakes and stuff similar? Do they have the banana pudding as well?

Posted by: Jess at August 26, 2005 9:34 AM

three words: Sugar. Sweet. Sunshine.

on essex and rivington on the lower e. side. WAY better than magnolia, eleventeen hundred times better than the cake shop on the lower east side.

and yes, cuppycakes are ALL about the frosting.

Posted by: heatherfeather at August 26, 2005 10:03 AM

CUPCAKES in Cali! Hell Yeah! You know, I've been dying for some delish cupcakes. I am seriously looking for a great cupcake recipe after I am done blog stalking today. Thanks for being an enabler! Mwah!

Posted by: Skylar at August 26, 2005 10:47 AM

Yes, Buttercup is apparently owned by the former owner of Magnolia. Haven't been to Magnolia, but Buttercup does have banana pudding, as well as some cheesecakes and a few other non-cake things.

If anyone wants to see their menu, they have one on their website (


Posted by: Sneaksleep at August 26, 2005 10:55 AM

nuts... buttercup appears to be on my walk to the subway at 53rd and 3rd...

Posted by: heatherfeather at August 26, 2005 11:59 AM

I can't wait to get this book. It looks so fun and yummy!

Posted by: Jenn at August 26, 2005 12:05 PM

What's wrong with being a cupcake person? I love cupcakes. They're cute, portable, and oh so yummy!

Posted by: Carol at August 26, 2005 5:52 PM
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