C. and I started running again today. We tried doing this (following Running 101) about two years ago, then C. got a cold on like Week 7 and never picked it up again. I made it longer, but all that ended when I started law school. The fact is, I need a buddy or I get insanely bored on runs. Pathetic, I know. But so much head-clearing, I don't need.
When I got home, I noticed what I think is a rather misplaced ad in Budget Living for Asics running shoes. It features a sneaker-clad buff girl and says something like "If I didn't run, I don't know what I'd do. Probably take up knitting. But then, I'm very competitive, and competitive knitters are frowned upon." I wonder: among the readers of Budget Living, more knitters or more runners? What audience are they hoping to woo? Don't know why exactly I felt the need to share, but I was just puzzled.
Posted by jess at April 4, 2005 8:41 PM1. glad i don't wear asics 2. that copywriter must be a New York native. 3. they obviously never read about the competitive knitter who does 383 stitches a minute or so.......
Posted by: sara at April 4, 2005 8:58 PMI saw that ad and was puzzled, too. I'm not sure if I'm offended or not.
Posted by: Jackie at April 4, 2005 10:02 PMyay for exercise! i'm trying to bring some into my life too, recently. so far it's limited to long long walks on the weekend and pilates a few times a week in my apartment. i'd love to get some running in but that takes a bit more discipline than i've got..
;)
Posted by: andrea at April 4, 2005 10:18 PMi'm a very competitive knitter.
Posted by: maryse at April 5, 2005 11:39 AMI came across that ad last night myself, in the current issue of Organic Style. It seemed badly matched to what I would think is Organic Style's readership as well. The ad leaves a bad taste in my mouth, and I'm not sure why: am I offended (as a knitter), or puzzled (as a magazine freelancer who thought she understood the market), or simply put off by an unfunny, poorly written ad (as a writer)?
Posted by: Arin at April 5, 2005 11:54 AMwait, knitting isn't competitive? i wish someone had told me sooner.
Posted by: anna at May 1, 2005 6:36 PMI remember seeing that ad when it came out. I pulled it out of the magazine and put it on my fridge. I loved it because I actually run in the shoes she was advertising and I knit frequently (which is always a joke between me and my friends because I'm 19 years old and I knit). I guess it just depends on the audience of the ad! Being the competitive runner I am I thought it was creative!! I only buy asics because their good shoes and because they usually have really good sales. So I could see why it may be in budget magazine..... although I found the ad in 'runners world' very perfectly placed.
Posted by: Nicole at December 20, 2005 1:19 AM